A startup that could alter the senior care landscape by offering on-demand in-home services has secured $20 million in funding, including $15 million from influential investor Marc Andreessen, the company recently announced.
The service, called Honor, is being likened to Uber, the smartphone app that enables people to request and automatically pay for car rides on an as-needed basis. Honor is the brainchild of Seth Sternberg. He was co-founder and CEO of Meebo, which Google acquired in 2012 for a reported $100 million.
While Honor specifically is a new model for home care, Sternberg believes the company might just be the tip of the iceberg when it comes to how technology can be harnessed to profoundly alter both the way older Americans secure and receive services and the way in which professional caregivers do their jobs and get paid.
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